10 Real Estate Marketing Trends for 2024

The real estate marketing landscape is evolving rapidly in 2024. From AI-powered content creation to immersive virtual experiences, here are the top trends shaping how properties are marketed today.

1. AI-Powered Content Creation

Artificial intelligence is revolutionizing how real estate professionals create marketing materials. Tools like PropAify are enabling agents to generate professional property advertisements in minutes rather than hours.

Key Benefits:

• Faster turnaround times
• Consistent brand messaging
• Cost-effective scaling
• Professional quality outputs

2. Video-First Marketing Strategy

Video content continues to dominate social media platforms and listing websites. Properties with video tours receive significantly more engagement than static photos alone.

Popular Video Formats:

• Virtual property tours
• Neighborhood highlights
• Agent introduction videos
• Testimonial content

3. Hyper-Local Content Marketing

Buyers want to understand not just the property, but the entire neighborhood. Successful agents are creating content that showcases local amenities, schools, and community features.

4. Interactive Virtual Tours

360-degree virtual tours and VR experiences are becoming standard expectations, especially for higher-end properties.

5. Social Media Stories and Reels

Short-form vertical video content is driving engagement across platforms like Instagram, TikTok, and Facebook.

6. Personalized Email Campaigns

Automated, personalized email sequences based on buyer behavior and preferences are improving conversion rates.

7. Drone Photography and Videography

Aerial footage provides unique perspectives that help properties stand out in crowded markets.

8. Green and Sustainable Marketing

Eco-conscious buyers are driving demand for content that highlights energy efficiency and sustainable features.

9. Mobile-First Design

With most property searches happening on mobile devices, all marketing materials must be optimized for mobile viewing.

10. Data-Driven Insights

Analytics and performance tracking are helping agents understand which content drives the best results.

Getting Started

The key to success in 2024 is embracing tools and technologies that help you create high-quality content efficiently. Consider how AI-powered platforms like PropAify can help you implement these trends without requiring a large creative team.